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Truth in Labeling.

Truth in Labeling.

Trader Joe’s Low Acid Coffee Hides Caffeine Cut.

Trader Joe’s Low Acid Coffee Hides Caffeine Cut.

Did you know Trader Joe’s Low Acid Coffee reduces your caffeine by 50%—without telling you?

Did you know Trader Joe’s Low Acid Coffee reduces your caffeine by 50%—without telling you?

Caffeine is essential to coffee. Reducing it to achieve lower acid, then hiding that fact, is a violation of consumer trust. We believe you have a right to honest labeling and full transparency.

Caffeine is essential to coffee. Reducing it to achieve lower acid, then hiding that fact, is a violation of consumer trust. We believe you have a right to honest labeling and full transparency.

Fraud Coffee
Fraud Coffee

Hidden reduction.

Trader Joe’s method lowers acid by removing half the caffeine, but keeps this off the label.

Trader Joe’s method lowers acid by removing half the caffeine, but keeps this off the label.

Trader Joe’s method lowers acid by removing half the caffeine, but keeps this off the label.

Material omission.

Caffeine is fundamental to coffee. Not disclosing its reduction misleads consumers.

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